100 new i3 in DriveNow – BMW’s premium electric car sharing fleet

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Electric car sharing represents an important pillar of the BMW Group’s efforts to help create a sustainable model for urban mobility, reduce traffic volumes and improve the quality of life in cities. In order to bring this goal within reach through partnership with cities, the BMW Group set up a Centre of Urban Mobility Competence in early 2015. The team of experts brought together under its roof are working with cities and the relevant stakeholders to develop sustainable concepts for future mobility in urban areas. Today’s press conference signals the official start of operations at the BMW Competence Centre.

At the same time, 100 all-electric BMW i3 cars are now available for DriveNow car sharing customers in Berlin, Hamburg and Munich. In London the BMW i3 was already added to the DriveNow fleet in May, and other cities in Germany and Europe will soon follow suit.

DriveNow has added more than 470,000 customers around the world over the last four years, including 430,000 in Germany (120,000 in Berlin). Since 2013, DriveNow has been running 60 all-electric BMW ActiveE cars in Munich and Berlin as part of the WiMobil and ePlan research projects. They have performed outstandingly well in day-to-day use and will now be replaced by 40 BMW i3 cars in Berlin, 30 in Hamburg and 30 in Munich. “Our customers have enjoyed using the BMW ActiveE cars as much as the conventional vehicles in our fleet,” says Nico Gabriel, managing director of DriveNow. “This initiative has enabled us to put around 3,000 people per month behind the wheel of an all-electric vehicle for the first time – and, in so doing, spark their enthusiasm for electric mobility. The introduction of the BMW i3 into our fleet is the logical next step, and will soon be followed by a range of others in Germany, Europe and around the world,” adds Gabriel.

Electric car sharing acts as a catalyst for electric mobility

Another key element for the BMW Group is the important role electric car sharing has to play in driving forward electric mobility as a whole in Germany. Vehicles involved in electric car sharing schemes boost the use of charging points in cities – and on a more predictable basis. This rapidly makes electric mobility visible and more easily accessible to local people, turning it from a niche activity into an everyday reality. It breaks down barriers and eases the pathway into electric mobility

eCarsharing is an important component of sustainable urban mobility concepts

Electric mobility and car sharing represent two important building blocks for the BMW Group when it comes to working with cities to develop revolutionary mobility concepts. As Dr Bernhard Blättel, Vice President Mobility Services at BMW AG, explains: “A significant change has taken place within the BMW Group. In line with our strategic goals, we are setting out to establish ourselves as the leading supplier of premium products and premium services for personal mobility worldwide. We are witnessing the changes our customers and society as a whole are making and we are taking them on board. Our aim is to work towards developing a higher quality of life in cities with ample space for urban living. Set up at the start of this year, the Urban Mobility Competence Centre has since provided us with a team of experts who are working with cities and the associated stakeholders to develop and implement new concepts for future urban mobility. In the BMW Group’s view, it is possible to further improve mobility for people living in urban areas. It is not a contradiction in terms to improve mobility and at the same time ensure cities offer a high quality of life for the people who live there.”

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